Creative copywriting, concept development, & creative direction.
My approach
I’ve always been passionate about taking the seed of an idea and turning it into something memorable and remarkable, regardless of the project. Whether it’s a catalog for a fashion retailer, a simple landing page, or creating an entire campaign from the ground up, I take the passion and vision my clients have, and put them onto the page. From using SEO specific keywords to help visibility, to targeted messaging so they can grow and reinforce their brand, I make sure my clients have all the tools they need to be successful.
My work
I’ve been fortunate enough to have worked in a wide variety of settings, from my current position in-house with Neiman Marcus, my previous position at the Dallas-based advertising agency Imaginuity, to working with artists and musicians across the country. Each experience, in addition to growing up in a bilingual and multicultural home, has added depth and color (despite the fairly monochrome look of this page) to my work, and allowed me to grow as both a writer and creator.
Bad Bad Billie
Bring rock star energy with you wherever you go.
Display ad for Neiman Marcus, featuring Billie Eilish for Gucci.
Ser La Jefa/Be The Boss
“Si Jefe/Si Jefa” - Spanish for “Yes, Boss.” This campaign for Cielo Tequila was made to elevate the brand in an edgy and engaging way, and encourage its drinkers to forge their own paths and be their own boss. It’s always a fun challenge when I get to include my Spanish-Mexican background into work for an American audience.
Spring Is In The Air
Neiman Marcus’ Spring 2023 Catalog was all based around the fresh essence of the season: new outlooks, illuminating experiences, and an eye on what’s coming around the corner. The ideas was to create stories for each product category that were relatable to legacy customers while being attractive to today’s tastes and new customers alike. Curated quotes from style experts were chosen to work in tandem with the concept to highlight the product in new, interesting ways.
What Could Go Wrong?
What can go wrong with choosing the wrong home buyer?
30 and 15-second spots for HomeVestors®/We Buy Ugly Houses®
Concept created and scripts written by Nick Santa Maria, Directed by Dan Curtis
Aired nationally in December 2021
New. Now. Next.
Post-Hoilday/Resort style video for Neiman Marcus.
Soar Highter
Pylot - a new platform for multi-location businesses’ digital marketing needs.
Website concepts, branding, and copy by Nick Santa Maria. Designed by Blake White
Style on Display
Display ads and website assets for Neiman Marcus focusing on trends for the new season.
Copy and assets were also used for social media posts.
Optimized For Success
For We Buy Ugly Houses®, writing SEO keyword-driven webpages for different franchises across the country has increased visibility and click-through conversions in each market.
Designed to Shine
For Chacon Autos, a Texas based used car dealership, I created a set of brand standards to guide other creatives in keeping the voice and look of Chacon’s assets consistent and strong across all media.
With A Little Help From… Chacon
Wherever you’re going, Chacon will get you there. Display and paid social ads.
Concept and copy by Nick Santa Maria. Designed by Blake White & Trent Stephenson.
We’re #1
Billboards for We Buy Ugly Houses® - America’s #1 Home Buyer. Localized billboard for the Atlanta market and for the national initiative.
Concepts and copy by Nick Santa Maria. Designed by Art Martinez.
Let’s Create Together
More work is available upon request.